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The ‘South’ – Gone but not Forgotten

On June 26, 1971, The South Australian Hotel in North Terrace closed its doors for the final time, marking the end of an era and bringing to a sad conclusion almost 100 years of Adelaide social and community history.

During the last year’s 50th anniversary celebrations of The Beatles’ legendary visit to Adelaide, “The South” – as it was known – was remembered as the place where the famous pop group stayed. But the iconic hotel has played a much bigger and more colourful role in the history of our city than hosting just that one group of famous visitors.

Photo from the State Library of SA. The South Australian Hotel at the very height of its fame. Photo by Max Dupain, taken in the early 1950s

Photo from the State Library of SA. The South Australian Hotel at the very height of its fame. Photo by Max Dupain, taken in the early 1950s

The story has its beginning in 1879, when a public house was first erected on the site in North Tce. It wasn’t long before that original building proved to be inadequate and was demolished to make way for a much larger and more impressive establishment, which opened in 1894 as The South Australian Hotel.

With its proximity to the Adelaide Railway Station, the new hotel did a brisk business, and by 1900 further additions followed, including the three storey verandas. Soon the hotel boasted 72 rooms with hot and cold running water, seven luxurious suites (each one tastefully decorated), a grand cedar staircase, a magnificent dining room complete with crystal chandeliers and, eventually, air conditioning (a rare luxury in those days) and 24-hour room service.

The original dining room was able to accommodate up to 200 guests and became the centre of Adelaide’s social life. The balconies offered the perfect setting for weddings, afternoon teas and other important social events. During the 1920s, however, The South’s reputation as the premium hotel in the young city began to fade, its fortunes declining as more modern establishments opened, and gradually over the next few years it fell into a state of some disrepair.

In 1934, the lease was taken over by a very ambitious and determined woman, Louisa O’Brien, who came from a family of hoteliers. She immediately set about restoring the once grand hotel back to its place as the finest in the city.

Legend has it that on taking control on June 18, Louisa swept in and sacked the entire staff. Within 48 hours, she had repainted the interior and hired new staff, including Louis (Lewy) Cotton as head waiter.

Lewy, who went on to hold the position for more than 30 years, took over the running of the sparkling new white and gold dining room, which seated up to 600 people.

Over the next three decades, The South was recognised as one of the great hotels of the British Empire.

Guests from all over the world stayed there, including author H.G. Wells, dancer Anna Pavlova, film star Marlene Dietrich and, of course, the famous mop-tops, The Beatles.

Under Lewy’s watchful eye, the dining room gained an enviable reputation as the finest place to dine in Adelaide.

Louisa was at her post in the hotel every day and could be seen directing staff and tending to the needs and wants of her guests. In summer, she would sit by a window in the foyer and greet guests personally as they arrived. According to former staff, she could be curt and acerbic, but to guests she always appeared considerate and kind.

Louisa died in December 1957 in her beloved South Australian Hotel and was buried in the North Road Cemetery. Beth, her daughter, had been groomed to succeed her and Lewy continued on as head waiter. The hotel thrived throughout the 1960s, with the highlight of that decade being The Beatles’ stay in 1964.

Then in 1971, The South was bought by Ansett Transport Industries. It was decided by faceless executives who lived in another city to demolish the iconic building to make way for the more modern, yet strangely unspectacular, Gateway Hotel.

Adelaide lost almost 100 years of its history when the bulldozers moved in to tear down the walls of the much loved and admired hotel.

The South had been the very centre of Adelaide’s social life for decades, playing host to dozens of celebrities and VIPs.

It was the choice of brides for their wedding reception, preferred by well-to-do matrons for bridge afternoons and favoured by industry leaders and members of Parliament for important business lunches.

For those with a love of history and nostalgia, it is still missed to this very day.

5 Responses to The ‘South’ – Gone but not Forgotten

  1. Debbie Neil January 26, 2015 at 9:37 pm #

    Sad loss of the grand and majestic South Australian Hotel in 1971. Sad, as the state has lost another grand icon with a rich history. My family history had a connection with the South Australian Hotel, namely Elijah Alexander and son’s who owned the majestic establishment. My great great grandmother was wife to Elijah, whose name was Lucy. Elijah and family are buried in the Main North Road Cemetery and the immense headstone stands also with grandeur. I cannot seem to find any photos of Elijah and family, which would not only be fantastic for my family tree, but also in memory of Elijah and his service to the South Australian people. I really think he deserves some notability also. RIP Elijah, you and the South Australian won’t be forgotten. xo

    • Darryl THOMPSON January 28, 2015 at 12:36 pm #

      A few details on Elijah’s time at the SAH that I have collected.

      In 1899 another major upgrade of the South Australian Hotel was undertaken to plans developed by architect Alfred Wells. This redevelopment produced the façade that is mostly remembered today.

      SOUTH AUSTRALIAN HOTEL,
      NORTH-TERRACE. ADELAIDE.
      THE above First-class FAMILY HOTEL, having upwards of Seventy Bedrooms, and being immediately opposite the Railway Station and Parliament House, offers superior Accommodation for Visitors and others. Special Terms to Commercial Travellers and Permanent Borders.
      E. ALEXANDER, Late of Largs Pier Hotel, Proprietor
      Register, Thur 23 Mar 1899, p.8i.

      SOUTH AUSTRALIAN HOTEL NORTH-TERRACE. TO INTERCOLONIAL VISITORS AND THE PUBLIC GENERALLY. The Proprietor wishes to notify that during the Extensive Alterations and Additions the Comfort and Convenience of Visitors will not be interfered with in any way. Business will be carried on as usual Temporary Private Entrance on the West Side.
      E. ALEXANDER, PROPRIETOR.
      Register, Thur 28 Sep 1899, p.8h.

      THE SOUTH AUSTRALIAN HOTEL.
      The South Australian Hotel again is under the control of Mr. E. Alexander, having been taken over by him from the trustees of the estate of the late Mr. B. Roennfeldt. Mr. Alexander contemplates spending £5,000 in improvements to the building, which is to be redecorated. The electric light is to be installed throughout and an electric lift inserted, and the dining-room, which is the largest in Adelaide, will be extended to a length of over 200 ft. The Largs Pier Hotel is conducted in conjunction with the South Australian on the interchange system.
      Advertiser, Wed 13 Aug 1903, p.6b.

      • Debbie Neil April 6, 2016 at 12:50 pm #

        Thank you Darryl Thompson who kindly added information from his collection on Elijah Alexander and the SAH. 🙂

  2. Hels November 22, 2015 at 10:44 pm #

    The tragedy of destroying our Victorian architectural heritage for some cookie cutter version of modern ugliness is a lesson that never seems to be learned. I have seen grand cedar stair cases and wedding-suitable verandas in other hotels, but rarely.

    I wrote about the Beatles in Australia and New Zealand recently, but none of my photos came from Adelaide. If you have a photo from the 1964 tour in Adelaide, I would love to add it to my post.

    Hels
    Art and Architecture, mainly

    • Jerry October 27, 2016 at 5:56 am #

      This I have to agree. The quality from 100 plus years ago shines with their intricate constructed architecture with each piece having a relationship with the lines and elements of it’s neighboring pieces.

      The modern constructions from the 1950’s 60’s 70’s and 80’s don’t have any style or sense of sophistication that exists in the 19th century counterparts. Clean lines means blank and sterile.

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